Pepsi Donates $10,000 to St. Joseph’s Mercy

September 15, 2010

Pepsi-Cola Bottling Co. employees put
together a display for the Pepsi Pink
campaign at Kroger on Central Ave.
The display will be up through October.

Pepsi Beverages Company (PBC) will donate $10,000 to St. Joseph’s Mercy Health Center in Hot Springs, AR, as part of its Pepsi PINK campaign. St. Joseph’s is one of only 10 facilities nationwide to receive this donation through the Pepsi Refresh Project.

“This program adds to our continuing efforts during Breast Cancer Awareness Month and helps to raise awareness about this important issue,” said Tim Johnsen, CEO of St. Joseph’s Mercy.

Pepsi Beverages Company, the North American beverage business unit of PepsiCo, will give a total of $100,000 ($10,000 each) to ten breast cancer research units. St. Joseph’s Mercy Health Center will receive its check at a ceremony in October, which is Women’s Health Month.

Point of sale signage featuring Pepsi’s “Giving Hope” slogan and the St. Joseph’s Mercy Health Center logo will be on display at stores throughout Arkansas during September and October. Specialty-marked packaging, featuring a pink belly band and listing St. Joseph’s Mercy Health Center along with the other nine charitable partner recipients, will be on all 12-ounce eight-packs, and half-liter six-packs of Pepsi, Diet Pepsi, Pepsi Max, Mountain Dew, Diet Mountain Dew and Sierra Mist products.

The charitable partner recipients include:

  • St. Joseph’s Mercy Health Center in Hot Springs, AR
  • Ellis Fischel Cancer Center in Columbia, MO
  • Lynn Sage Cancer Research Foundation in Chicago, IL
  • SSM Cancer Care Research Alliance in St. Louis, MO
  • Medical College of Wisconsin Cancer Center in Milwaukee, WI
  • Norton Cancer Research Institute in Louisville, KY
  • Roger Maris Cancer Center in Fargo, ND
  • John Stoddard Caner Center in Des Moines, IA
  • St. Vincent Women’s Breast Services in Indianapolis, IN
  • University of Illinois Medical Center in Chicago, IL

“Pepsi Beverages Company is proud to support breast cancer research again this year through the Pepsi PINK campaign, and to help these vital organizations send and important message through our brands and packages,” said Keith Melaragno, vice president of marketing, PBC. “Through the refresh project, every Pepsi can refresh the world, and in this case, it can promote an end to breast cancer.”

St. Joseph’s Mercy Health Center boasts the 20,000-square-foot Women’s Center of Excellence, the first in South Central Arkansas to offer the revolutionary imaging technology of the Selenia digital mammography system. It includes six obstetrician/gynecologists, the Mercy Pregnancy Care Clinic, a comprehensive breast center, resource library and educational classrooms.

“We’re very excited and honored they have decided to use St. Joseph’s for this donation,” said Marsha Oliver, Mercy Women’s Center operations manager. “We want to get the word out about breast exams and mammograms. Early detection is our focus and we can save lives.”

The breast center offers breast magnetic resonance imaging (MRI), stereotactic breast biopsy, bone density and ultrasound testing. It also offers educational classes encompassing the lifespan of women’s health issues from childbirth to menopause.

St. Joseph’s offers events during Women’s Health Month in October along with more than 13 support groups each month to help through various illnesses or stages of life.

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