MSU Fights Breast Cancer

April 7, 2011


Missouri State University’s nationally-ranked

Ad Team created this poster and event

to help increase awareness about

the fight against breast cancer and to

raise funds for needed equipment

Missouri State University Ad Team is known for producing award-winning marketing campaigns, and this semester is sure to be no different. The 18 student members of Ad Team are taking their talents to the Ozark area community and focusing on a local health campaign. Ad Team has paired with St. John’s Hospital in Lebanon and Springfield to promote awareness of breast cancer and educate the public on the importance of breast cancer screenings.

“We are very fortunate to be working with Dr. Melissa Burnett and the MSU Ad Team. The students are very sharp. They have great ideas and are able to develop plans that really get to the target audience,” says Michael Gillen, President of St. John’s Hospital Lebanon.

With the challenge ahead of them, Ad Team has been working to create their “ICAN” campaign.

“ICAN isn’t just another breast cancer awareness campaign. It’s a reminder that anyone, patient, survivor, medical practitioner, or community member, CAN join in the fight against breast cancer–anyone,” says Dr. Melissa Burnett, professor of Marketing and Director of Advertising at MSU.

As part of the ICAN campaign efforts, Ad Team has paired with the MSU Entertainment Management Association to put on the Breast Concert Ever, a benefit concert to raise funds for breast cancer. The concert will take place on April 14 at the Gillioz Theater located in downtown Springfield.

The Breast Concert Ever will begin at 7 p.m. and will feature Berch as the main performance with opening acts Cloud City and the Matt Nichols Band. Tickets for the event are $9 and can be purchased at the Gillioz Theater box office, MSU Plaster Student Union, and at the door. The ticket for the concert is a commemorative ICAN wristband. The first 300 fans to arrive at the show also receive a free t-shirt. Proceeds from the event will go towards breast cancer detection equipment at St. John’s Hospital-Lebanon and breast cancer education programs at St. John’s Hospital-Springfield.

The Breast Concert Ever is just one aspect of the ICAN campaign which also includes a large social media presence interactive media and print. Gillen has been impressed with the campaign efforts so far. “The students are very adept at the use of technology in reaching a broad demographic audience. This is critically important when you are touching the lives of those impacted by cancer,” he says.

Ad Team will be working on ICAN for the remainder of the semester, creating all aspects of the campaign.

“This project has been a great experience so far. We have been able to take our classroom education and put it into action to produce a real life campaign. It has been an honor to partner with St. John’s and work on cause that will improve women’s health efforts in the Ozark area,” says Ad Team student Mandy Kisker.

To learn more about the Breast Concert Ever and how you can become a part of ICAN, check out the campaign Facebook page.

You CAN make a difference.

Media Contacts

Sonya Kullmann
Berryville, Branson, Cassville, Lebanon, Mountain View, Rolla, Springfield, Aurora
Phone: 417-820-2426