Recognized as one of the nation’s “Most Wired” health systems with the ability to access and share electronic medical records across facilities, it only makes sense that the Sisters of Mercy Health System’s 100 communities in seven states should share one symbol and one name: Mercy.
Beginning Thursday, March 1, Mercy Hospital and its affiliated services and clinics will transition to use of a new logo/brand identity and some services will have slightly revised names. For example, the Mercy Physician Group will transition to “Mercy Clinic.” Mercy Medical Plaza Pharmacy will become simply “Mercy Pharmacy,” and Mercy Home Care will transition to “Mercy Home Health.”
“We owe it to the 3 million patients we serve each year (across the Mercy ministry) to know us by one name,” said Lynn Britton, president and CEO of Mercy. “Adopting the Mercy name is not so much a change as a natural evolution. Our electronic health record has allowed our physicians and medical teams to coordinate care across facilities, communities and even states in ways that were never before possible. It has opened up a whole new world of more convenient and personalized care for our patients.”
In Independence, the brand conversion coincides with the 85th anniversary of the Sisters of Mercy presence in the community. It was on March 1, 1927, that members of the Sisters of Mercy congregation hailing from Fort Scott relocated to Independence and assumed ownership of what was then known as West Side Hospital. Mercy co-workers and volunteers will celebrate Mercy’s local history as well as the promise of the “one Mercy” brand with an internal ceremony on Thursday.
Last fall, Mercy facilities in St. Louis initiated the move to the one Mercy name beginning with St. John’s Mercy Medical Center in St. Louis. Most recently, St. John’s Regional Medical Center in Joplin and St. John’s Hospital in Springfield, Mo. were named Mercy Hospital Joplin and Mercy Hospital Springfield respectively. The Mercy name will next sweep to facilities in Arkansas and Oklahoma.
Britton explained that the continuity of one Mercy will benefit patients by:
“No matter where one travels in the Mercy service area, our patients will be able to identify any Mercy facility with the same quality, the same safety standards and the same compassionate care they know from the Mercy hospital or clinic near their home,” explained Eric Ammons, president of Mercy Hospital Independence.
“The Mercy brand includes more than a name change and logo revision,” he added. “The culture and feeling within the hospital or clinic are intertwined with the brand conversion. It is the combination of all these that defines how we provide exceptional health care.”
Another key component of the unification across the Mercy ministry has been the introduction of MyMercy. The free online service, with more than 200,000 users to date, allows patients to access medical records, schedule appointments, view lab results and contact their primary care physician from their personal computer or smart phone.
“We have always been one Mercy in spirit, and now we will be it in name,” said Britton. “We will continue to honor the Sisters of Mercy who founded our ministry by continuing to spread mercy to those we serve.”