Mercy's New Brand Identity: Coming to a Community Near You

August 8, 2011

Mercy is introducing a new symbol across the

ministry. If you live in St. Louis or Washington, Mo.,

you began to see this symbol in September.

Other Mercy communities will follow in the

upcoming year.

Mercy’s symbol is a contemporary version of

the original cross which Catherine McAuley,

founder of the Sisters of Mercy, adopted for

her ministry. The outer extensions of the

cross represent a ministry that is diverse but

aligned around a common purpose, forming

a cross-within-a-cross. For Catherine, the inner

cross was a reminder that we should

dedicate ourselves to the work God

has given us, take up our own cross

and serve with a deep respect for others.

News Coverage

As one of the “Most Wired” health systems in the nation with the ability to access and share electronic medical records across facilities, it only makes sense that the Sisters of Mercy Health System’s 100 communities in seven states should share one name: Mercy.

Beginning Thursday, Sept. 1, St. John’s Mercy Medical Center became Mercy Hospital St. Louis and St. John’s Mercy Hospital in Washington became Mercy Hospital Washington. Mercy’s St. Louis facilities were the first within the Sisters of Mercy Health System to transition into the new identity.

“We owe it to the 3 million patients we serve each year to know us by one name,” said Lynn Britton, president and CEO of Mercy. “Adopting the Mercy name is not so much a change as a natural evolution. Our electronic health record has allowed our physicians and medical teams to coordinate care across facilities, communities and even states in ways that were never before possible. It has opened up a whole new world of more convenient and personalized care for our patients.”

Over the next year, Mercy facilities across seven states will move to one Mercy name, including St. John’s Regional Medical Center in Joplin, Mo.; St. John’s Hospital in Springfield, Mo; St. Edward Mercy Medical Center in Fort Smith, Ark., and St. Joseph’s Mercy Health Center in Hot Springs, Ark.; and clinics such as Garrett Goss Clinic in Bentonville, Ark.

For patients, different names have long been confusing. Case in point:

When Jarrod Anderson’s red-headed toddler got sick while they were visiting grandparents in Edmond, Okla., they sought medical help. Understandably, the Andersons made no connection between their hometown physician at Garrett Goss Clinic in Northwest Arkansas and Kelly Stephens, a pediatrician at Mercy Edmond Memorial Clinic in Oklahoma.

“We had no idea that the clinic in Oklahoma was in any way tied to our doctor in Northwest Arkansas,” said Anderson, father of three. “And yet, they were both Mercy facilities.”

Although the different facility names proved confusing, the Andersons still benefitted because of Mercy’s electronic health record. Both doctors in Oklahoma and Arkansas could read the toddler’s medical record and could track all of his care. Moving forward, Mercy will not only be connected electronically but share a consistent name and logo.

The change has already been underway the past year in Mercy communities across the Midwest with the introduction of MyMercy. The free online service, with more than 140,000 users to date, allows patients to access medical records, schedule appointments, view lab results and contact their primary care physician. In addition, the Mercy name was unveiled with the opening of Mercy Children’s Hospital in St. Louis and Mercy Clinic – a 1,500-strong physician-led, multi-specialty group.

“We have always been one Mercy in spirit, and now we will be it in name,” said Britton. “We will continue to honor the Sisters of Mercy who founded our ministry by continuing to spread mercy to those we serve.”

Supplemental Materials

What They're Saying About Mercy


Sister Mary Roch Rocklage, RSM



Lynn Britton, Mercy President and CEO



Cathy Patterson, RN, St. Louis


Robyn Weilbacher, RN, St. Louis

Julie A. Brooks, RN, St. Louis

Mercy In Our Communities

Ardmore, Oklahoma                                     Fort Scott, Kansas


In 1898, the Sisters of Mercy opened St. Agnes     An early photo of two Sisters of Mercy

Academy in what is now Ardmore, Okla., then        in Fort Scott, Kan. The Sisters opened a

Indian Territory, for young Native American girls.   10-bed hospital in 1886.

Download Hi-Res Image                                            Download Hi-Res Image

Fort Smith, Arkansas                                   Hot Springs, Arkansas


In 1905, St. Edward Infirmary in Fort Smith,              The Sisters of Mercy, who arrived in Hot Springs,

Ark., was opened by the same Sisters of                  Ark., in 1888, worked alongside an emergency

Mercy who nursed wounded soldiers during           ambulance team and cared for thousands during

the Civil War.                                                                   an influenza outbreak, circa 1920.

Download Hi-Res Image                                              Download Hi-Res Image

Independence, Kansas                                Joplin, Missouri


In 1927, the Sisters of Mercy turned a tiny                In the late 1800s, the miners in Joplin, Mo., were

Independence, Kan., hospital into a vibrant             in desperate need of a hospital. The Sisters of

community resource.                                                    Mercy responded, offering care for 25 cents per week.

Download Hi-Res Image/span>                                             Download Hi-Res Image


Oklahoma City, Oklahoma                          Springfield, Missouri


Five years before the land run of 1889, Sisters      The Sisters of Mercy ministered to smallpox 

of Mercy began teaching in Indian Territory             in Springfield, Mo., in 1899. The Sisters volunteered

and providing informal health care.                           to be quarantined with the ill in order to help.

Download Hi-Res Image                                             Download Hi-Res Image 

St. Louis and Washington, Missouri

Not long after an apple orchard was cleared for

a new hospital in St. Louis, Mo., the Sisters of

Mercy expanded their healing ministry to include

the communities surrounding Washington, Mo.

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